The Think Differently report by the International Federation of Red Cross Red Crescent Societies illustrated the humanitarian impact of the economic crisis at country, community and household levels, and highlighted some of the key trends related to the socio-economic situation in Europe and Central Asia as the result of the economic downturn. In this report we go deeper into these trends and look at specific societal changes and how the National Red Cross Red Crescent Societies (National Societies) can most effectively respond. This document presents the results of an in-depth study on possible policy innovations in response to the trends in poverty rates within the IFRC Europe Zone as a result of the economic crisis in Europe since 2008. The methodological framework is comprised of an extensive literature review, semi-structured interviews and questionnaires. Based on the findings of this research the recommendations presented include: psychosocial support, intergenerational partnership, third party cooperation, practice of early warning mechanism, and cash transfer programs. These will be presented with the overarching theme of utilizing a better means of communication within each recommendation.